Writers: You’ve Already Written Your Book

Writers: what if I told you you’ve already written your book? Depending on how long you’ve been at this (crazy) game, I’m willing to bet you’ve already done most of the work. If you’re scratching your head and don’t know what the hell I’m talking about, that’s okay! I’ll explain! No matter what kind ofContinue reading “Writers: You’ve Already Written Your Book”

Writers: Are You Including This Important Step in Your Process?

The amount of technical writing advice out there is enough to make all our heads spin, fall off, and then spin some more. Here’s something I never see writers or writing mentors talking about — energetically connecting with your readers before you write an outline, do research, or write one word of copy. For example,Continue reading “Writers: Are You Including This Important Step in Your Process?”

Are You A Writer? Grab My 20 Provocative Writing Prompts

Are you a writer? Awesome. Hi. Nice to meet you 🙂 I’ve put together a little something for you after remembering a great date I went on years back. The moment I sat down, my date suggested we spend the evening asking what he called ‘provocative questions.’ No, these aren’t x-rated, so don’t worry. WhenContinue reading “Are You A Writer? Grab My 20 Provocative Writing Prompts”

What Does a Copywriter Do? Look for These Five Unique Qualities When Hiring One

What does a copywriter do? A whole bunch of stuff, really. A good copywriter knows to focus on the customer’s transformation, whether it’s through a product or service. A good copywriter knows to address objections and create peace of mind around buying. A good copywriter knows to do research, solve the customer’s problem(s), and answerContinue reading “What Does a Copywriter Do? Look for These Five Unique Qualities When Hiring One”

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