What does a copywriter do? A whole bunch of stuff, really. A good copywriter knows to focus on the customer’s transformation, whether it’s through a product or service. A good copywriter knows to address objections and create peace of mind around buying. A good copywriter knows to do research, solve the customer’s problem(s), and answerContinue reading “What Does a Copywriter Do? Look for These Five Unique Qualities When Hiring One”
