Are you in an SEO slump?
Is your site gaining more traction each month, or slipping away on the digital sidelines?
Let’s remember that SEO is a combination of skill and intuition. If you feel your site could use a boost, this blog will help you.
Below, I list five steps you can take to improve your Google rankings quickly (in 90 days!) and increase your chance of opportunities, sales, conversions, and engagement.
These steps aren’t difficult, and you can implement them over time.
Let’s get started.
Take these 5 steps to improve your Google rankings in 90 days
Step #1 — Use H2s, H3s, H4s, and H5s in a new way
The lower headings are not just for subtitles and headlines.
You can also use them to make a point or highlight an important piece of information.
Go through your site and see where you can change the regular text to a heading when you’re highlighting a specific point or idea.
After I did this, my rankings all started going up consistently.
Use your headings to express an important point of view or reiterate instructions/directions.
Remember to sprinkle in your keywords and phrases!
Below is a screenshot from UberSuggest showing my keyword growth.
Step #2 — Keep adding content to your site (this includes sales and landing pages)
Over the past four months or so, I’ve added six new pages to my site, as well as continuously contributed to my blog and updated my site with new copy.
The pages I’ve added include:
- About Me
- Join My Community (lead gen page)
- Frequently Asked Questions
- Book Your Free Discovery Call (sales page)
- Your 60-Day Manifestation Journal (sales page)
- The Monday Energy and Mindset Tune-up Call (landing page)
Constantly updating my site with new information tells Google I’m here and relevant.
I’m now receiving referrals from Google every day, so something is working.
New pages and new blog content (like this post!) help you get in front of more questions, which is what Google is looking for.
The more problems you can solve with your added content, the more Google will see your site as an authority in your niche.
Add a sales page with information and testimonials if you provide services or products.
If you have a portfolio, add a page highlighting your best work and update it with new links.
Below is another screenshot from UberSuggest with my current rankings. Pretty cool, right?
Step #3 — Add an FAQ page
Adding an FAQ page to your site will help satisfy more Google search queries.
What are the questions your audience is asking?
Choose the ones that relate to your services and create a separate page answering those questions in detail.
This is a great way to serve your readers and visitors better. By answering questions and adding value, you build trust with potential clients and customers.
Below is a screenshot of my FAQ page.
Step #4 — Add high-authority backlinks
Not all backlinks are created equal!
You want backlinks that are high-authority and have more traction with Google than you.
I’ll share an example.
My copywriting teacher has a high authority site.
After receiving our certifications from her course, she added our copywriting sites to a new page highlighting our companies.
This improved my rankings and traffic and gave me a boost with my own Google authority. My site’s visibility has increased by 6.75% in a month. So cool!
Getting a virtual recommendation from a site with higher authority tells Google that you’re trustworthy. This is rankings gold.
Step #5 — Keep sharing your site
This may seem obvious, but you must keep sharing your site and receiving clicks and engagement.
This tells Google that the information you provide is relevant to people’s problems and can satisfy the questions they type into Google search.
Keep reminding people you’re around and kickin’.
Keep adding to your blog and sharing the link to new audiences.
Keep finding ways to add value so people keep you top of mind and return to your site to learn more.
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